Influencers- 7 Things You Should do During Quarantine
Jan 18, 2021 | Social Media
Things you can be doing to make the most of your new shelter-in-place routine: Catch up on creating consistent content, connect more with your audience, secure more brand deals and sponsorships that HELP people right now, provide a sense of positive community to ease...
Brands- 3 Reasons You Need Influencer Marketing Now MoreThan Ever
Jan 18, 2021 | Social Media
Things are changing in so many industries during this worldwide pandemic. Everyone is affected in different ways. Now that brick-and-mortar locations are closed to the public due to social distancing and quarantine orders, brands and businesses have to rethink...
9 Legal Considerations for Influencer Contracts
Jan 18, 2021 | Social Media
Brands using influencer marketing to expand their business is highly effective as a digital marketing strategy. But just because it’s primarily social media doesn’t mean you shouldn’t legally protect yourself like in any other business deal. We’ve mentioned before how...
Is Tik Tok Getting Banned?! + The New App That Could Replace It?
Aug 10, 2020 | Q+A with K, Social Media
Just as we’ve started to grasp the impact and usefulness of Tik Tok as an Influencer Marketing tool, now we find out it may be getting banned? Read on to find out what the deal is and the new feature on Instagram that might be replacing it. First things first, let’s...
How To Find Influencers on Tik Tok For Your Next Campaign
Jun 29, 2020 | Advice for Brands, Social Media
Activating an Influencer strategy for your next brand awareness campaign is a great idea to execute on Tik Tok for so many reasons. They understand what works on the platform, and what doesn’t. Their large and diverse audiences can be more easily reached with the Tik...
How To Calculate Influencer Engagement Rate
Jun 22, 2020 | Influencer Marketing 101, Social Media
Your Brand is looking for the perfect Influencers for your next campaign, and you’re tasked with finding the best ones based on something called engagement rate. Cool, sounds easy enough. The only thing is, there are several ways to calculate engagement rates and you...
Could Tik Tok Be The Next Best Influencer Marketing Platform? -What Brands Need To Know
Jun 15, 2020 | Advice for Brands, Social Media
We are hearing a ton of buzz about Tik Tok, the next big thing in social media, but marketers and Brands need to know exactly what that may mean for the future of Influencer Marketing Campaigns. We’ve got the breakdown for you. In this blog post, we’ll cover what Tik...
Why Successful Influencers Don’t Buy Their Followers
May 18, 2020 | Influencer Beginners, Social Media
If you want to check out the quick video version of this post, tune into the IGTV episode from @mkwcreative.co and me HERE ✨ Successful influencers DON’T buy their followers. I know this is an automatic eye roll for anyone who has organically grown their following...
Tool of the Month: Planoly
May 5, 2020 | Influencer Beginners, Social Media
Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. Welcome to our new series! Each month we'll break down a new tool you can use to help streamline your...
Quick Tips To Becoming A More Successful Influencer In 2020
Apr 30, 2020 | Social Media
Everything you create, how consistently you create, for whom you create, and the way you promote it all can have a massive impact on how you and your content are received. How consistently and intentionally your followers engage with you is far more important than...