The Problem with Niche-Specific Influencers
Unpopular Opinion: DON'T Use Niche-Specific Influencers to SELL your Niche-Specific Product It may seem harsh, but this could save your brand a LOT of time, frustration, and money. Let’s chat about this not so hot opinion. What’s the goal of the campaign? In the...
FTC Influencer Guidelines: Updates 2019
Background Under the FTC Act, the Federal Trade Commission is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of...
What is an “Influencer Brief” and why do we need one?
Social media has changed the marketing game in the past decade for even the most dominant brands and corporations across every industry. Because of that, influencer marketing has started to take over as the next best avenue for brands' marketing budgets and efforts....
The Art of Pitching Influencers
Everything You Need to Know To Land Your Next Brand Ambassador Let's talk about pitching. This topic is a breeze for some, and for others it's a struggle, but for all, it is necessary and important to be done correctly so you can get a higher chance of either A)...
The 5 Tiers of Influencer Measurements
In our “What is Influencer Marketing” blog post, we briefly mentioned the different “sizes” of influencers that exist, but since we only went over the surface of this topic, we wanted to take the opportunity to go more in-depth regarding the variety of influencer...
How To Grow Your Brand With Nano-Influencers
Whether this is the first time you’ve heard this or the hundredth, I’m happy to keep screaming it from the rooftops: Follower count does not directly correlate to the effectiveness of an Influencer. It is not as simple as lots of followers = successful influencer...
9 Things You’re Doing Wrong in your Influencer Marketing Strategy
It can be frustrating to feel like all you’re doing is throwing spaghetti at the wall when it comes to your Influencer Marketing strategy. It’s not fun to waste time and money on a plan that feels more like you’re flying by the seat of your pants than a surefire...
How To Calculate Influencer Engagement Rate
Your Brand is looking for the perfect Influencers for your next campaign, and you’re tasked with finding the best ones based on something called engagement rate. Cool, sounds easy enough. The only thing is, there are several ways to calculate engagement rates and you...
How To Reach Out To Influencers For Brand Collaboration
If you want the bite sized video version of this blog post, head over to THIS IGTV episode! Brands, I know what you’re thinking… Approaching Influencers with massive followings is super daunting and you don’t want to lose out on the opportunity to work with them. But...
The Realities Of Influencer Marketing- What Brands Need To Know
This was originally posted on theprbarinc.com as a guest blog post May 27, 2020 You can read the original post HERE. Influencer Marketing 101: What You Need To Know Before Launching An Influencer Campaign When it comes to hiring influencers for a campaign, there are...