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FTC Influencer Guidelines: Updates 2019

FTC Influencer Guidelines: Updates 2019

by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101, Intermediate Influencers

Background Under the FTC Act, the Federal Trade Commission is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of...
The Science of Pitching Brands

The Science of Pitching Brands

by theinfluencergrapevine | Jan 18, 2021 | Intermediate Influencers

A Guide & Template for Landing Collaborations and Sponsorships   In our accompanying blog post, The Art of Pitching Influencers, we talked about what brands should be thinking about when it comes to pitching an influencer. In this blog post, we wanted to go ahead...

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