by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101
Unpopular Opinion: DON’T Use Niche-Specific Influencers to SELL your Niche-Specific Product It may seem harsh, but this could save your brand a LOT of time, frustration, and money. Let’s chat about this not so hot opinion. What’s the goal of the campaign? In...
by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101, Intermediate Influencers
Background Under the FTC Act, the Federal Trade Commission is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of...
by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101
Social media has changed the marketing game in the past decade for even the most dominant brands and corporations across every industry. Because of that, influencer marketing has started to take over as the next best avenue for brands’ marketing budgets and...
by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101
Everything You Need to Know To Land Your Next Brand Ambassador Let’s talk about pitching. This topic is a breeze for some, and for others it’s a struggle, but for all, it is necessary and important to be done correctly so you can get a higher chance...
by theinfluencergrapevine | Jan 17, 2021 | Influencer Beginners, Influencer Marketing 101
In our “What is Influencer Marketing” blog post, we briefly mentioned the different “sizes” of influencers that exist, but since we only went over the surface of this topic, we wanted to take the opportunity to go more in-depth regarding the variety of influencer...
by theinfluencergrapevine | Jul 6, 2020 | Advice for Brands, Influencer Marketing 101
Whether this is the first time you’ve heard this or the hundredth, I’m happy to keep screaming it from the rooftops: Follower count does not directly correlate to the effectiveness of an Influencer. It is not as simple as lots of followers = successful influencer...
Recent Comments