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The Problem with Niche-Specific Influencers

The Problem with Niche-Specific Influencers

by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101

Unpopular Opinion: DON’T Use Niche-Specific Influencers to SELL your Niche-Specific Product   It may seem harsh, but this could save your brand a LOT of time, frustration, and money. Let’s chat about this not so hot opinion.   What’s the goal of the campaign? In...
FTC Influencer Guidelines: Updates 2019

FTC Influencer Guidelines: Updates 2019

by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101, Intermediate Influencers

Background Under the FTC Act, the Federal Trade Commission is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of...
What is an “Influencer Brief” and why do we need one?

What is an “Influencer Brief” and why do we need one?

by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101

Social media has changed the marketing game in the past decade for even the most dominant brands and corporations across every industry. Because of that, influencer marketing has started to take over as the next best avenue for brands’ marketing budgets and...
The Art of Pitching Influencers

The Art of Pitching Influencers

by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101

Everything You Need to Know To Land Your Next Brand Ambassador   Let’s talk about pitching.    This topic is a breeze for some, and for others it’s a struggle, but for all, it is necessary and important to be done correctly so you can get a higher chance...
The 5 Tiers of Influencer Measurements

The 5 Tiers of Influencer Measurements

by theinfluencergrapevine | Jan 17, 2021 | Influencer Beginners, Influencer Marketing 101

In our “What is Influencer Marketing” blog post, we briefly mentioned the different “sizes” of influencers that exist, but since we only went over the surface of this topic, we wanted to take the opportunity to go more in-depth regarding the variety of influencer...
How To Grow Your Brand With Nano-Influencers

How To Grow Your Brand With Nano-Influencers

by theinfluencergrapevine | Jul 6, 2020 | Advice for Brands, Influencer Marketing 101

Whether this is the first time you’ve heard this or the hundredth, I’m happy to keep screaming it from the rooftops: Follower count does not directly correlate to the effectiveness of an Influencer. It is not as simple as lots of followers = successful influencer...
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  • The Problem with Niche-Specific Influencers
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  • FTC Influencer Guidelines: Updates 2019

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