Just as we’ve started to grasp the impact and usefulness of Tik Tok as an Influencer Marketing tool, now we find out it may be getting banned? Read on to find out what the deal is and the new feature on Instagram that might be replacing it. First things first, let’s...
Do recurring Influencer Marketing campaigns perform better? The Ultimate Question. To unravel some of the questions and confusion about whether a one-time or recurring campaign model is right for you, we will dive into the pros and cons of both kinds. We’ll point out...
Whether this is the first time you’ve heard this or the hundredth, I’m happy to keep screaming it from the rooftops: Follower count does not directly correlate to the effectiveness of an Influencer. It is not as simple as lots of followers = successful influencer...
Activating an Influencer strategy for your next brand awareness campaign is a great idea to execute on Tik Tok for so many reasons. They understand what works on the platform, and what doesn’t. Their large and diverse audiences can be more easily reached with the Tik...
It can be frustrating to feel like all you’re doing is throwing spaghetti at the wall when it comes to your Influencer Marketing strategy. It’s not fun to waste time and money on a plan that feels more like you’re flying by the seat of your pants than a surefire...
Your Brand is looking for the perfect Influencers for your next campaign, and you’re tasked with finding the best ones based on something called engagement rate. Cool, sounds easy enough. The only thing is, there are several ways to calculate engagement rates and you...
We are hearing a ton of buzz about Tik Tok, the next big thing in social media, but marketers and Brands need to know exactly what that may mean for the future of Influencer Marketing Campaigns. We’ve got the breakdown for you. In this blog post, we’ll cover what Tik...
If you want the bite sized video version of this blog post, head over to THIS IGTV episode! Brands, I know what you’re thinking… Approaching Influencers with massive followings is super daunting and you don’t want to lose out on the opportunity to work with them. But...
If you want the bite sized video version of this blog post, head over to THIS IGTV episode! As influencer collaborations continue to prosper, they are becoming a key part of marketing strategies across the globe for mass conglomerate brands to local mom & pops....
This was originally posted on theprbarinc.com as a guest blog post May 27, 2020 You can read the original post HERE. Influencer Marketing 101: What You Need To Know Before Launching An Influencer Campaign When it comes to hiring influencers for a campaign, there are...