Things you can be doing to make the most of your new shelter-in-place routine: Catch up on creating consistent content, connect more with your audience, secure more brand deals and sponsorships that HELP people right now, provide a sense of positive community to ease...
Things are changing in so many industries during this worldwide pandemic. Everyone is affected in different ways. Now that brick-and-mortar locations are closed to the public due to social distancing and quarantine orders, brands and businesses have to rethink...
Unpopular Opinion: DON'T Use Niche-Specific Influencers to SELL your Niche-Specific Product It may seem harsh, but this could save your brand a LOT of time, frustration, and money. Let’s chat about this not so hot opinion. What’s the goal of the campaign? In the...
Brands using influencer marketing to expand their business is highly effective as a digital marketing strategy. But just because it’s primarily social media doesn’t mean you shouldn’t legally protect yourself like in any other business deal. We’ve mentioned before how...
Background Under the FTC Act, the Federal Trade Commission is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of...
Social media has changed the marketing game in the past decade for even the most dominant brands and corporations across every industry. Because of that, influencer marketing has started to take over as the next best avenue for brands' marketing budgets and efforts....
A Guide & Template for Landing Collaborations and Sponsorships In our accompanying blog post, The Art of Pitching Influencers, we talked about what brands should be thinking about when it comes to pitching an influencer. In this blog post, we wanted to go ahead...
Everything You Need to Know To Land Your Next Brand Ambassador Let's talk about pitching. This topic is a breeze for some, and for others it's a struggle, but for all, it is necessary and important to be done correctly so you can get a higher chance of either A)...
In our “What is Influencer Marketing” blog post, we briefly mentioned the different “sizes” of influencers that exist, but since we only went over the surface of this topic, we wanted to take the opportunity to go more in-depth regarding the variety of influencer...
You have lots to do, very little time to do it, and we know you need some tips to boost your Influencer Marketing game. We’ve got you covered with this ultimate guide to get your Brand or Business to the next level. You can thank us later😌. Not to overwhelm you, but...