by theinfluencergrapevine | Jan 18, 2021 | Social Media
Things you can be doing to make the most of your new shelter-in-place routine: Catch up on creating consistent content, connect more with your audience, secure more brand deals and sponsorships that HELP people right now, provide a sense of positive community to ease...
by theinfluencergrapevine | Jan 18, 2021 | Social Media
Things are changing in so many industries during this worldwide pandemic. Everyone is affected in different ways. Now that brick-and-mortar locations are closed to the public due to social distancing and quarantine orders, brands and businesses have to rethink...
by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101
Unpopular Opinion: DON’T Use Niche-Specific Influencers to SELL your Niche-Specific Product It may seem harsh, but this could save your brand a LOT of time, frustration, and money. Let’s chat about this not so hot opinion. What’s the goal of the campaign? In...
by theinfluencergrapevine | Jan 18, 2021 | Social Media
Brands using influencer marketing to expand their business is highly effective as a digital marketing strategy. But just because it’s primarily social media doesn’t mean you shouldn’t legally protect yourself like in any other business deal. We’ve mentioned before how...
by theinfluencergrapevine | Jan 18, 2021 | Influencer Marketing 101, Intermediate Influencers
Background Under the FTC Act, the Federal Trade Commission is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of...
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