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“Katherine was so helpful and easy to talk to. We chatted about media kids, brand outreach, PR companies and I left feeling very inspired and ready to tackle my to-do list. She has an incredible energy that really gets your excited about what you’re doing. She’ll be a great addition to your team and I would 100% recommend booking a session with her.”
Leona Marlene, Micro Influencer
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The Latest On The Blog
Influencers- 7 Things You Should do During Quarantine
Things you can be doing to make the most of your new shelter-in-place routine: Catch up on creating consistent content, connect more with your audience, secure more brand deals and sponsorships that HELP people right now, provide a sense of positive community to ease...
Brands- 3 Reasons You Need Influencer Marketing Now MoreThan Ever
Things are changing in so many industries during this worldwide pandemic. Everyone is affected in different ways. Now that brick-and-mortar locations are closed to the public due to social distancing and quarantine orders, brands and businesses have to rethink...
The Problem with Niche-Specific Influencers
Unpopular Opinion: DON'T Use Niche-Specific Influencers to SELL your Niche-Specific Product It may seem harsh, but this could save your brand a LOT of time, frustration, and money. Let’s chat about this not so hot opinion. What’s the goal of the campaign? In the...
9 Legal Considerations for Influencer Contracts
Brands using influencer marketing to expand their business is highly effective as a digital marketing strategy. But just because it’s primarily social media doesn’t mean you shouldn’t legally protect yourself like in any other business deal. We’ve mentioned before how...
FTC Influencer Guidelines: Updates 2019
Background Under the FTC Act, the Federal Trade Commission is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of...
What is an “Influencer Brief” and why do we need one?
Social media has changed the marketing game in the past decade for even the most dominant brands and corporations across every industry. Because of that, influencer marketing has started to take over as the next best avenue for brands' marketing budgets and efforts....
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