What Is Engagement?
Why You Need An Accurate Read On Engagement Rates
The “Right” Engagement Metrics To Use
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Does the Platform Matter?
As we briefly touched on before, there are different relevant forms of engagement to look at depending on the platform in question. The capabilities of certain social media platforms will guide you in different directions when it comes to what analytics should be accounted for as “engagements”. It’s also important to note the REASONS people go on and use each platform when thinking about how important various engagement indicators might be. It’s no secret that we all use different platforms for different purposes. Some we use like a search engine when we are looking for solutions or answers to our questions (Youtube, Pinterest), and some we use with much less intention and require scroll-stopping content to get our attention (Facebook, Instagram, Twitter). For this reason, engagement that’s useful for your tracking and reporting may vary.